Tuesday, 27 August 2013

73 % Rise in Number of Google Searches Every Year

This is a real good news for business owners as increase in search activity can advantage them to increase sales. Several businesses has already made review in their internet marketing strategy after looking at enormous growth in number of searches made on internet. Here are some trends that can get you ahead in industry.

* Get on the mobile phones

Millions of users of mobile phones exist in almost every developed and developing country. For most of the users mobile is not just for calls in addition to it they use to access emails and internet on their smartphones. Among these mobile users the ones who are under the age 40 have 24/7 internet connection on smartphones. Sending coupons to attract customers on phones is in now. 

* Focus on other search engines

Google may rule as king of search engines but being visible on others, especially Bing is important. Bing now is with Yahoo and has very less searchers compared to Google, but what if it becomes significant in future.

* Email marketing

Cost of email is so less that justifying the investment made for email marketing would not be tough for you. If you are among those who do not implement this then probably you should and if you do the start spending more time as well as money.

* Search engine Optimization

Not every business’s website gets to be on top of search ranks rather a site with good links and unique, genuine, and relevant content has that fate. As the size of content on a website increases, its value for Google also increases. To maintain such website more investment for SEO is suggested.

You can seek help from an internet-marketing consultancy to get on board with all this strategies.  
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