Link building generally improves the search engine rankings of the sites but many seasoned SEOs fail to understand the other important advantages of links, like building a strong brand company and generating transactions and conversions. The following are some current effective link building strategy.
- Content Marketing – Creating lots of high quality, viral, educational or entertaining content on a regular basis, a website will have more opportunities to confine inbound links. This is the easiest link building techniques.
- Guest Blog Posts – Inviting others to guest post will promote the original content to others in social media and on the web properties resulting in inbound link building for the publishing blog.
- Local Directory Listings – Always includes company websites on Google, Bing and Yahoo’s local directory. Submitting to Localeze.com is a good idea. These are powerful brand signals and links for the search engines.
- Social Profiles – Create a LinkedIn profile and make sure employees’ profiles link to it. Namechk.com can be used to set up the company’s social media profiles. Google reserves the right to follow an un-followed link building and social signals account for a website’s ability to rank.
- Partnerships - Strategically collaborate with similar companies and share links and content is an easy way for link building.
- Client and Vendor Sites – Ask clients for links if practical. A good way to request links from vendors is to offer up a testimonial for their website. It must include a link.
- National Directories - Submit the appropriate web properties to dir.yahoo.com, dmoz.org and other links. Make sure to solicit a listing containing a link in their online listing or website if linked with any national organizations.
- Product Reviews & Interviews - Give away free products or services to bloggers in exchange for reviews. Ask for interviews from bloggers. Bloggers who publish interviews always link to the customer’s website.
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